Posts Tagged ‘sportsbooks online’

Sportsbooks Battle Monopolies

Online bookies continue their legal fight to open up markets and allow free competition around the world. In contrast with the US their battle where they fight against a comprehensive ban, in Holland as in other European countries it is against state-owned gambling monopolies that are in conflict with EU principles.

Ladbrokes, one of biggest British sportsbooks online, has been shunned by the Dutch authorities for years. Ladbrokes continues to accept bets from Dutch residents and this case will probably reach the European Court of Justice soon. The battle between the two has been going on for over 7 years now.

Betfair also challenges Holland's legislation. The Dutch government tries to block player transactions through financial institutions, allegedly in breach of EU principles of free passage of goods and services. Betfair will try to change this policy.

In September, the EU Court has taken Portugal’s side that alike Holland supports a state betting monopoly, Santa Casa. Bwin, biggest online sportsbook, tried to enter the local market and was banned from advertising on the Portuguese soccer league website. The court decision stated prohibitions “may be regarded as justified by the objective of combating fraud and crime.”

A study published on the Gaming Intelligence website says over a million Dutch men and women gamble in Holland. It seems that they are doing so illegally.

The study was presented by Justice Minister Hirsch Ballin to the House of Representatives that seems set to to battle betting industry in his country.

Bwin and Ladbrokes are two of leading online sportsbooks in the world. Bwin has been considered the best online gaming operator second year in a row according to the latest EGR Power 50 report. Ladbrokes is holding number six position, dropping 3 spots comparing to the last year’s report.

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European Bookmakers To Sponsor Major Sports Events

Bwin and Bet-at-home have agreed to sponsor two more sports events. Bwin Interactive Entertainment AG, has agreed to become official sponsor of the Hahnenkamm World Cup alpine ski race until 2012. One of the best online bookies will undertake many marketing activities such as public relations, hospitality and promotions. Moreover, Bwin will also be visible on press backdrops, at the official draw and the winners celebration. In addition, one of biggest sportsbooks online will present a sixty-metre advertising board at the Seidlalm curve during the Super G and Downhill races and feature its logo throughout the slalom course.

Bwin's Co-CEO said, “We are extremely pleased to announce this sponsorship agreement today. In the years since its conception, the race has developed into a huge event and it fascinates even those who do not usually follow ski racing. For us, as an international brand with Austrian roots, it’s an honour to be part of such a global ski highlight.” This annual event is scheduled for next year from January 22 to 24 in Kitzbühel, Austria.

Bet-at-home.com AG is part of the Mangas gaming group, a French enterprise in the range of on-line gaming and sports betting. Bet-at-home.com has signed a deal to become an official partner of the European Handball Federation’s (EHF) European Handball Championships to take place in Austria in 2010. The sponsorship agreement includes advertising at matches, the rights to conduct promotional activities and displaying its logo on the internet web site for the actual event.

Bet-at-home has sponsored the EHF Champions League and the International Handball Federation’s World Championship before with great success. Bet-at-home.com’s CEO, Jochen Dickinger said, “As Official Partner of the EHF EURO we will be able to communicate effectively in our core markets in Eastern Europe, Germany and Spain to the strong media coverage.”

Bwin and Bet-at-home are featuring in top ten online gaming operators according to the recent EGR Power 50 report.

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Top Bookmakers Might Lose Big in Poland

Several leading sportsbooks online such as Bwin, Unibet, Bet-At-Home, Betclick and Expekt are facing a ban on marketing and advertising activities in Poland. 

Donald Tusk, Polish prime minister, revealed he want to regulate gambling industry in the country. If gambling advertising is banned, egaming operators woudl lose £11m’s worth of sponsorship they made to Polish sport. Moreover, any person or business in breach of the law would be fined PLN35,000 (£7,600). 

Current sponsorship deals include Expekt’s sponsorship of the Polish national team; BetAtHome’s shirt sponsorship of Wisla Krakow, champions of last year’s Ekstraklasa top league in Polish football; Betclick’s shirt sponsorship of Ekstraklasa team Lech Poznan and Bwin’s role as a principal sponsor of Ekstraklasa team Legia Warszawa. 

Polish National 2nd League could suffer the €4m a season setback as a result of the loss of Unibet’s title sponsorship.

Betsson country manager for Poland Maciej Poschwald said that new proposals, including raising the tax on offline operators from 10% of stakes to 50% of gross profit, also posed a threat to online bookies

Maciej said: “It’s as if the Polish government went through every single campaign undertaken by egaming companies in the last few years and defined these in the new gambling act as forbidden.” 

Owner of affiliate site Bet1×2.pl, Filip Sosnowski, mentioned that the Lech Poznan and Wisla Krakow teams have submitted official statements to the government stating how the proposed advertising ban could be financially damaging. 

However, Sosnowski also argued situation with the ban for online sports wagering companies would only become clear in two weeks’ time when the Polish parliament has debated Tuesday’s proposal and released a second proposal aimed at regulating online gambling markets. 

Sosnowski also mentioned: “While yesterday’s proposed law would impose a ban on advertising for Polish offline bookmakers and could affect online bookies advertising offline, we do not know if the same law would be used for the second project to regulate online markets. This second law will also need to be agreed by the EU.”

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