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Bwin, Betfair Predict Egaming Future
December 8th, 2009 | 
Author: Future in online gaming will be behind those online gambling companies that show innovation and creativity.
This is Manfred Bodner’s opinion. He heads one of the most successful European bookies Bwin.
Mr. Bodner received the trophy of Operator of the Year 2009 for his company at recent EGR Awards show.
A unique EGR Live conference and exhibition took place at the same time as the online awards and Mr. Bodner was asked to share his view on the future of online gaming industry.
“The next 10 to 15 years in this industry will be about innovation,” he said. “The last ten years have been about big branding and being the industry’s Red Bull, but the next ten will be about being an Apple, and offering consumers something new that revolutionizes the market.”
“Media spending will not be the answer,” he predicted.
Bodner also expressed his opinion regarding the future of multi player online games, which have changed the very nature of online gaming.
“Live betting has transformed betting from being a transactional interaction to being an entertainment transaction,” he said. “Multi player online games offer us room to move further in that direction because people spend longer online.”
Several other top executives participated in the EGR Live conference in London last week. Some of them also shared their views about the future of online gambling in Europe.
Mark Davies, Betfair MD, said at the event: “The UK shows a mainstream model and I think Italy will also show other countries how to regulate sensibly. Gambling has already become much more of a mainstream activity, and people increasingly quote odds on sports events and even news because it shows the likelihood of something happening.”
Betfair, best of all betting exchanges, captured the title of UK Sports Betting Operator of the Year at ERG Awards 2009. Bwin, best sportsbook online, took Operator of the Year award and also topped latest EGR Power 50 report.
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