European Bookmakers To Sponsor Major Sports Events
November 29th, 2009 | 
Author: Bwin and Bet-at-home have agreed to sponsor two more sports events. Bwin Interactive Entertainment AG, has agreed to become official sponsor of the Hahnenkamm World Cup alpine ski race until 2012. One of the best online bookies will undertake many marketing activities such as public relations, hospitality and promotions. Moreover, Bwin will also be visible on press backdrops, at the official draw and the winners celebration. In addition, one of biggest sportsbooks online will present a sixty-metre advertising board at the Seidlalm curve during the Super G and Downhill races and feature its logo throughout the slalom course.
Bwin's Co-CEO said, “We are extremely pleased to announce this sponsorship agreement today. In the years since its conception, the race has developed into a huge event and it fascinates even those who do not usually follow ski racing. For us, as an international brand with Austrian roots, it’s an honour to be part of such a global ski highlight.” This annual event is scheduled for next year from January 22 to 24 in Kitzbühel, Austria.
Bet-at-home.com AG is part of the Mangas gaming group, a French enterprise in the range of on-line gaming and sports betting. Bet-at-home.com has signed a deal to become an official partner of the European Handball Federation’s (EHF) European Handball Championships to take place in Austria in 2010. The sponsorship agreement includes advertising at matches, the rights to conduct promotional activities and displaying its logo on the internet web site for the actual event.
Bet-at-home has sponsored the EHF Champions League and the International Handball Federation’s World Championship before with great success. Bet-at-home.com’s CEO, Jochen Dickinger said, “As Official Partner of the EHF EURO we will be able to communicate effectively in our core markets in Eastern Europe, Germany and Spain to the strong media coverage.”
Bwin and Bet-at-home are featuring in top ten online gaming operators according to the recent EGR Power 50 report.
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